Conflicting demands that dentists and dental care professionals experience when using social media: A Scoping Review

Anna Greer, Christopher Stokes, Sandra Zijlstra-Shaw, JOHN SANDARS

Research output: Contribution to journalArticle

Abstract

Introduction There are many conflicting demands for dentists and dental care professionals (DCPs) when using social media, for example between using social media for marketing and as professional provider of information. To gain a fuller understanding of how dentists/DCPs should optimally use social media, these conflicting demands need to be explored. The aim of this scoping review was to map out the current state of the literature describing the conflicting demands encountered by dentists and DCPs when using social media and the approaches used to manage these conflicting demands. Methods A scoping review was carried out. PubMed and Web of Science Core Collection were searched using inclusion and exclusion criteria. Data was extracted from the identified articles and analysed. Results The review identified 39 articles for inclusion. Conflicting demands were related to marketing and education with little information about how these conflicting demands can be managed. Conclusions The published literature on dentists/DCPs use of social media highlights that there are conflicting demands and little advice on management strategies. To gain an understanding of these conflicting demands, further research is required, including the patient perspective, to inform future practice.
Original languageEnglish
JournalBritish Dental Journal
Publication statusAccepted/In press - 30 May 2019

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Social Media
Dental Care
Dentists
Social Marketing
Marketing
PubMed
Education
Research

Keywords

  • dentists
  • dental care
  • social media

Cite this

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title = "Conflicting demands that dentists and dental care professionals experience when using social media: A Scoping Review",
abstract = "Introduction There are many conflicting demands for dentists and dental care professionals (DCPs) when using social media, for example between using social media for marketing and as professional provider of information. To gain a fuller understanding of how dentists/DCPs should optimally use social media, these conflicting demands need to be explored. The aim of this scoping review was to map out the current state of the literature describing the conflicting demands encountered by dentists and DCPs when using social media and the approaches used to manage these conflicting demands. Methods A scoping review was carried out. PubMed and Web of Science Core Collection were searched using inclusion and exclusion criteria. Data was extracted from the identified articles and analysed. Results The review identified 39 articles for inclusion. Conflicting demands were related to marketing and education with little information about how these conflicting demands can be managed. Conclusions The published literature on dentists/DCPs use of social media highlights that there are conflicting demands and little advice on management strategies. To gain an understanding of these conflicting demands, further research is required, including the patient perspective, to inform future practice.",
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Conflicting demands that dentists and dental care professionals experience when using social media: A Scoping Review. / Greer, Anna; Stokes, Christopher ; Zijlstra-Shaw, Sandra; SANDARS, JOHN.

In: British Dental Journal, 30.05.2019.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Conflicting demands that dentists and dental care professionals experience when using social media: A Scoping Review

AU - Greer, Anna

AU - Stokes, Christopher

AU - Zijlstra-Shaw, Sandra

AU - SANDARS, JOHN

PY - 2019/5/30

Y1 - 2019/5/30

N2 - Introduction There are many conflicting demands for dentists and dental care professionals (DCPs) when using social media, for example between using social media for marketing and as professional provider of information. To gain a fuller understanding of how dentists/DCPs should optimally use social media, these conflicting demands need to be explored. The aim of this scoping review was to map out the current state of the literature describing the conflicting demands encountered by dentists and DCPs when using social media and the approaches used to manage these conflicting demands. Methods A scoping review was carried out. PubMed and Web of Science Core Collection were searched using inclusion and exclusion criteria. Data was extracted from the identified articles and analysed. Results The review identified 39 articles for inclusion. Conflicting demands were related to marketing and education with little information about how these conflicting demands can be managed. Conclusions The published literature on dentists/DCPs use of social media highlights that there are conflicting demands and little advice on management strategies. To gain an understanding of these conflicting demands, further research is required, including the patient perspective, to inform future practice.

AB - Introduction There are many conflicting demands for dentists and dental care professionals (DCPs) when using social media, for example between using social media for marketing and as professional provider of information. To gain a fuller understanding of how dentists/DCPs should optimally use social media, these conflicting demands need to be explored. The aim of this scoping review was to map out the current state of the literature describing the conflicting demands encountered by dentists and DCPs when using social media and the approaches used to manage these conflicting demands. Methods A scoping review was carried out. PubMed and Web of Science Core Collection were searched using inclusion and exclusion criteria. Data was extracted from the identified articles and analysed. Results The review identified 39 articles for inclusion. Conflicting demands were related to marketing and education with little information about how these conflicting demands can be managed. Conclusions The published literature on dentists/DCPs use of social media highlights that there are conflicting demands and little advice on management strategies. To gain an understanding of these conflicting demands, further research is required, including the patient perspective, to inform future practice.

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