The proceeding summarises the main elements of the business model of a circular-born cider business, namely Wasted Apple. The business model provides an excellent example of value co-creation and managing hybrid tensions in the same business model. This proceeding also discusses the disadvantages of the BM from the perspective of business growth.
|Publication status||Published - 6 Mar 2020|
|Event||Digital Transformation And Circular Entrepreneurship International Symposium - University of Exeter, Falmouth, United Kingdom|
Duration: 6 Mar 2020 → 6 Mar 2020
|Conference||Digital Transformation And Circular Entrepreneurship International Symposium|
|Period||6/03/20 → 6/03/20|
- Circular business model