Botanic Garden Tourism, Social Value, Health, and Well-being

Many botanic gardens are flourishing and many others can learn from those leading the way, at the same time all can form new allegiances informed by service research. We developed this paper to plant seeds for different stakeholders interested in putting a spotlight on botanic garden tourism opportunities. It is in response to a call to action by many stakeholders across the botanic garden sector for greater public engagement, to challenge plant awareness disparity, and to ensure the vitality and viability of the sector. Our commentary considers positive, transformative service making, marketing, management and development. We recommend holistic, integrated services via ecosystemic thinking and collaborative partnerships across the sector and with non-traditional partnerships in the design of sustainable service ecosystems. It is envisaged that service research will spur on a more responsible, ethical, moral enterprise and sustainable botanic garden tourism with opportunities to drive positive, transformative change in meeting Sustainable Development Goals for the good of plants, people, and planet.