Booktubing and Bookstagraming: The Boundary Spanning and Disembedded Nostalgia of Shelfies

Ruxandra Trandafoiu*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter examines the online practices of young booktubers and their boundary-spanning activities. The chapter focuses on the bedroom, the preferred space from which microcelebrities produce their vlogs on Booktube and related posts on #Bookstagram. The chapter outlines the network-making and community-building effects of their online interactions which lead to the formation of a transnational community that crosses time zones, geographical spaces and cultures and modifies our traditional understandings of privacy, publicness and professionalism. The chapter also analyzes the emergence of a new digital language and aesthetics, which spreads beyond YouTube, Instagram or Pinterest, and which creates a transmedia correspondence between booktubing, the publishing industry and home design, as part of established neoliberal trends in the creative industries.

Original languageEnglish
Title of host publicationBorder Crossings and Mobilities on Screen
Place of PublicationLondon
Number of pages9
ISBN (Electronic)9781000600957
ISBN (Print)9780367650667
Publication statusPublished - 27 Jul 2022


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