TY - CHAP
T1 - Booktubing and Bookstagraming
T2 - The Boundary Spanning and Disembedded Nostalgia of Shelfies
AU - Trandafoiu, Ruxandra
N1 - Publisher Copyright:
© 2022 selection and editorial matter, Ruxandra Trandafoiu; individual chapters, the contributors.
PY - 2022/7/27
Y1 - 2022/7/27
N2 - This chapter examines the online practices of young booktubers and their boundary-spanning activities. The chapter focuses on the bedroom, the preferred space from which microcelebrities produce their vlogs on Booktube and related posts on #Bookstagram. The chapter outlines the network-making and community-building effects of their online interactions which lead to the formation of a transnational community that crosses time zones, geographical spaces and cultures and modifies our traditional understandings of privacy, publicness and professionalism. The chapter also analyzes the emergence of a new digital language and aesthetics, which spreads beyond YouTube, Instagram or Pinterest, and which creates a transmedia correspondence between booktubing, the publishing industry and home design, as part of established neoliberal trends in the creative industries.
AB - This chapter examines the online practices of young booktubers and their boundary-spanning activities. The chapter focuses on the bedroom, the preferred space from which microcelebrities produce their vlogs on Booktube and related posts on #Bookstagram. The chapter outlines the network-making and community-building effects of their online interactions which lead to the formation of a transnational community that crosses time zones, geographical spaces and cultures and modifies our traditional understandings of privacy, publicness and professionalism. The chapter also analyzes the emergence of a new digital language and aesthetics, which spreads beyond YouTube, Instagram or Pinterest, and which creates a transmedia correspondence between booktubing, the publishing industry and home design, as part of established neoliberal trends in the creative industries.
UR - http://www.scopus.com/inward/record.url?scp=85140700038&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85140700038&partnerID=8YFLogxK
U2 - 10.4324/9781003127703-17
DO - 10.4324/9781003127703-17
M3 - Chapter
AN - SCOPUS:85140700038
SN - 9780367650667
SP - 162
EP - 170
BT - Border Crossings and Mobilities on Screen
PB - Routledge
CY - London
ER -