Analysis of Transaction Logs from National Museums Liverpool

DAVID WALSH, Paul Clough, Frank Hopfgartner, Jonathan Foster, Georgios Kontonatsios, Mark Hall

Research output: Contribution to conferencePaper

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Abstract

The websites of Cultural Heritage institutions attract the full range of users, from professionals to novices, for a variety of tasks. However, many institutions are reporting high bounce rates and therefore seeking ways to better engage users. The analysis of transaction logs can provide insights into users’ searching and navigational behaviours and support engagement strategies. In this paper we present the results from a transaction log analysis of web server logs representing user-system interactions from the seven websites of National Museums Liverpool (NML). In addition, we undertake an exploratory cluster analysis of users to identify potential user groups that emerge from the data. We compare this with previous studies of NML website users.
Original languageEnglish
Pages84-98
Number of pages14
Publication statusPublished - 10 Sep 2019

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Museums
transaction
museum
Websites
website
Cluster analysis
Servers
cultural heritage
cluster analysis
interaction

Keywords

  • digital cultural heritage
  • cluster analysis
  • museum website
  • users
  • survey
  • transaction log analysis

Cite this

WALSH, DAVID., Clough, P., Hopfgartner, F., Foster, J., Kontonatsios, G., & Hall, M. (2019). Analysis of Transaction Logs from National Museums Liverpool. 84-98.
WALSH, DAVID ; Clough, Paul ; Hopfgartner, Frank ; Foster, Jonathan ; Kontonatsios, Georgios ; Hall, Mark. / Analysis of Transaction Logs from National Museums Liverpool. 14 p.
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WALSH, DAVID, Clough, P, Hopfgartner, F, Foster, J, Kontonatsios, G & Hall, M 2019, 'Analysis of Transaction Logs from National Museums Liverpool', pp. 84-98.

Analysis of Transaction Logs from National Museums Liverpool. / WALSH, DAVID; Clough, Paul; Hopfgartner, Frank; Foster, Jonathan; Kontonatsios, Georgios; Hall, Mark.

2019. 84-98.

Research output: Contribution to conferencePaper

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AU - Clough, Paul

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AU - Foster, Jonathan

AU - Kontonatsios, Georgios

AU - Hall, Mark

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KW - digital cultural heritage

KW - cluster analysis

KW - museum website

KW - users

KW - survey

KW - transaction log analysis

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WALSH DAVID, Clough P, Hopfgartner F, Foster J, Kontonatsios G, Hall M. Analysis of Transaction Logs from National Museums Liverpool. 2019.