Analysis of Transaction Logs from National Museums Liverpool

DAVID WALSH, Paul Clough, Frank Hopfgartner, Jonathan Foster, Georgios Kontonatsios, Mark Hall

Research output: Contribution to conferencePaper

2 Citations (Scopus)
126 Downloads (Pure)

Abstract

The websites of Cultural Heritage institutions attract the full range of users, from professionals to novices, for a variety of tasks. However, many institutions are reporting high bounce rates and therefore seeking ways to better engage users. The analysis of transaction logs can provide insights into users’ searching and navigational behaviours and support engagement strategies. In this paper we present the results from a transaction log analysis of web server logs representing user-system interactions from the seven websites of National Museums Liverpool (NML). In addition, we undertake an exploratory cluster analysis of users to identify potential user groups that emerge from the data. We compare this with previous studies of NML website users.
Original languageEnglish
Pages84-98
Number of pages14
Publication statusPublished - 10 Sep 2019

Keywords

  • digital cultural heritage
  • cluster analysis
  • museum website
  • users
  • survey
  • transaction log analysis

Fingerprint Dive into the research topics of 'Analysis of Transaction Logs from National Museums Liverpool'. Together they form a unique fingerprint.

  • Research Output

    • 2 Citations
    • 1 Conference proceeding (ISBN)
    • 1 Article

    Characterising Online Museum Users: A Study of the National Museums Liverpool Museum Website

    Walsh, D., Hall, M., Clough, P. & Jonathan, F., 1 Mar 2020, In : International Journal on Digital Libraries. 21, 1, p. 75-87 13 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 4 Citations (Scopus)
    103 Downloads (Pure)

    The ghost in the museum website: investigating the general public's interactions with museum websites.

    Walsh, D., Hall, M., Clough, P. D. & Foster, J., 2 Sep 2017, Not Known. p. 434-445

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)

    Open Access
    File
  • 3 Citations (Scopus)
    109 Downloads (Pure)

    Cite this

    WALSH, DAVID., Clough, P., Hopfgartner, F., Foster, J., Kontonatsios, G., & Hall, M. (2019). Analysis of Transaction Logs from National Museums Liverpool. 84-98.