An Investigation into the Sustainability of the Emergent Alliance and Federation Service System Model in Primary Health Care

Prof Philippa Hunter-Jones, Dr Lynn Sudbury-Riley

Research output: Contribution to conferencePaper

Abstract

This paper contributes to the research surrounding Transformative Services Research (TSR) by investigating the sustainability of the alliance and federation service system model in primary health care. The services provided by primary health care organisations effect the wellbeing of both individuals and communities, therefore employing a sustainable service system model in general practice will enable the delivery of the best possible service for patients in the future. Netnographic techniques and observations are employed in order to gain an understanding of how staff working as part of an alliance feel about working within such service system models, and how being part of the alliance has affected the practice that they work within. The data shows that the alliance studied has a strong focus on providing services that are of high value to both patients and practices, and on developing the ways in which member practices operate, showing that the alliance is focused on building strong foundations on which they can build a successful and sustainable future.
Original languageEnglish
Publication statusPublished - 3 Jul 2017
EventAcademy of Marketing Doctoral Colloquium - Hull University, Hull, United Kingdom
Duration: 3 Jul 20173 Jul 2017
https://www.academyofmarketing.org/conference/conference-2017/

Conference

ConferenceAcademy of Marketing Doctoral Colloquium
CountryUnited Kingdom
CityHull
Period3/07/173/07/17
Internet address

Keywords

  • healthcare
  • Transformative Service Research
  • Service
  • Marketing

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