This paper contributes to the research surrounding Transformative Services Research (TSR) by investigating the sustainability of the alliance and federation service system model in primary health care. The services provided by primary health care organisations effect the wellbeing of both individuals and communities, therefore employing a sustainable service system model in general practice will enable the delivery of the best possible service for patients in the future. Netnographic techniques and observations are employed in order to gain an understanding of how staff working as part of an alliance feel about working within such service system models, and how being part of the alliance has affected the practice that they work within. The data shows that the alliance studied has a strong focus on providing services that are of high value to both patients and practices, and on developing the ways in which member practices operate, showing that the alliance is focused on building strong foundations on which they can build a successful and sustainable future.
|Publication status||Published - 3 Jul 2017|
|Event||Academy of Marketing Doctoral Colloquium - Hull University, Hull, United Kingdom|
Duration: 3 Jul 2017 → 3 Jul 2017
|Conference||Academy of Marketing Doctoral Colloquium|
|Period||3/07/17 → 3/07/17|
- Transformative Service Research