An exploration on e-retailers’ home delivery – strategic elements and their prioritisation

This paper introduces a research exploring the important strategic elements and their prioritisation for e-retailers’ home delivery supply’s efficacy improvement. The research was completed through literature review, focus group, survey and importance-performance analysis (IPA). It identified, confirmed and prioritised a set of explicitly important strategic elements currently deemed important by e-retailers for ensuring the efficacy of their home delivery logistics processes in Chinese marketplace. The findings contribute to the enrichment of the theoretical knowledge pool of e-retailers’ logistics performance improvement, and guide/inform the strategy development and implementation for e-retailers entering and/or operating in Chinese and other similar emerging marketplaces.