TY - JOUR
T1 - An exploration on e-retailers’ home delivery – strategic
elements and their prioritisation
AU - Wang, Chengbo
AU - Mao, Zhaofang
AU - O’Kane, James
AU - Wang, Jun
PY - 2016
Y1 - 2016
N2 - This paper introduces a research exploring the important strategic elements and their prioritisation for e-retailers’ home delivery supply’s efficacy improvement.
The research was completed through literature review, focus group, survey and importance-performance analysis (IPA). It identified, confirmed and prioritised a set of explicitly important strategic elements currently deemed important by e-retailers for ensuring the efficacy of their home delivery logistics processes in Chinese marketplace. The findings contribute to the enrichment of the theoretical knowledge pool of e-retailers’ logistics performance improvement, and guide/inform the strategy development and implementation for e-retailers entering and/or operating in Chinese and other similar emerging marketplaces.
AB - This paper introduces a research exploring the important strategic elements and their prioritisation for e-retailers’ home delivery supply’s efficacy improvement.
The research was completed through literature review, focus group, survey and importance-performance analysis (IPA). It identified, confirmed and prioritised a set of explicitly important strategic elements currently deemed important by e-retailers for ensuring the efficacy of their home delivery logistics processes in Chinese marketplace. The findings contribute to the enrichment of the theoretical knowledge pool of e-retailers’ logistics performance improvement, and guide/inform the strategy development and implementation for e-retailers entering and/or operating in Chinese and other similar emerging marketplaces.
U2 - 10.1108/BPMJ-04-2015-0048
DO - 10.1108/BPMJ-04-2015-0048
M3 - Article (journal)
SN - 1463-7154
VL - 22
SP - 614
EP - 633
JO - Business Process Management Journal
JF - Business Process Management Journal
IS - 3
ER -