A Ring for People and Place: Creating expectation and fulfilling demand

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Between 2011 and 2014, Opera North (the national opera company for the north of England) produced its first Ring cycle at home in Leeds, also touring to several northern venues. This chapter takes an ethnographic approach, observing some of the work done by the company in and around the production. Opera North prepared its audience for a Ring cycle, but also worked to create and enhance audience demand for a Ring in Leeds, and to ensure the production's success by setting appropriate audience expectations during the processes of audience preparation. These expectations would be fulfilled by the bespoke production. For a Ring spread over four years (with a full cycle also planned for 2016), this creation and fulfilment of expectation and demand essentially became a cyclical process. 

Original languageEnglish
Title of host publicationThe Business of Opera
EditorsDerek Scott, Anastasia Belina-Johnson
Place of PublicationFarnham
Number of pages21
ISBN (Electronic)9781317039556
ISBN (Print)9781472429452
Publication statusPublished - 1 Jan 2016

Publication series

NameAshgate Interdisciplinary Studies in Opera


  • opera
  • Opera North
  • Wagner
  • Ring Cycle
  • Leeds Town hall
  • reception
  • Werktreue
  • Opera North Ring
  • expectation
  • audience
  • ethnography
  • performance


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