A practice theory framework for understanding vegan transition.

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    A shift in the social norm of meat consumption is a transition that is repeatedly called for in climate change policy discourse. Yet this rarely sets out practically how such reduction might be achieved and, surprisingly, has yet to look to vegans as a knowledge resource. In drawing upon interview data with 40 UK vegans this article outlines an initial framework toward the greater normalisation of plant-based eating via attentiveness to the elements of vegan practice. These vegan narratives illustrate how the practice is already working for a small section of the UK population. In adopting a practice theory approach the article offers greater insights into both the obstacles and potential of pro-vegan policy which could have co-benefits across several domains of public health and sustainability.
    Original languageEnglish
    Pages (from-to)192-224
    JournalAnimal Studies Journal
    Issue number2
    Early online date28 Nov 2017
    Publication statusE-pub ahead of print - 28 Nov 2017


    • veganism
    • food
    • practice theory
    • social norms
    • climate change
    • sustainability


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