Transformative Service and Sustainability

The purpose of this Transformative Service Research (TSR) (Anderson et al. 2010, 2013) is to develop a series of exploratory studies into proactivity of individuals and communities regarding transformative service and sustainability (Ostrom et al. 2021; Russell-Bennett et al., 2023). It provides an opportunity to develop a portfolio of rigorous, peer-reviewed research for my PhD by publication, which addresses service research priorities, including, Sustainable Development Goals. It also may contribute to other efforts across EHU i.e. collaborative projects, knowledge exchange, impact case studies. My TSR contributions are presented via novel contexts (botanic garden tourism, garden volunteering; litter picking; wild swimming; enhancing the diversity of visitor economies to the great outdoors; soup kitchens, creative enterprise, heritage, homelessness and houselessness; disabled peoples lived experiences and perceptions, inclusive transport, travel and tourism; LGBTIQ+ asylum seekers and refugees networking and ally making; and a range of leisure, recreation, travel and tourism ideas I have going through my brainwaves) which form the basis for a move toward greater understanding of services leading to insights and innovations on individual and societal wellbeing. This ongoing TSR considers the proactivity of individuals and communities, which focuses on responding to rapidly changing environments and needs of multiple stakeholders that result in health and well-being outcomes and long-term impact (Ostrom et al. 2021); with significant contributions to the design of sustainable service ecosystems for sustainable futures (Vargo and Lusch 2019).

Lots of service-related research for the good of people, place, plants and planet with like-minded people in sometimes unexpected novel contexts.

Insights to analyse big data regarding perceptions, servicescapes and more. Health and well-being outcomes in various settings, gardens, charity, creative enterprise to name a few.