Transformative Service and Sustainability

Project Details


The purpose of this Transformative Service Research (TSR) (Anderson et al. 2010, 2013) is to develop a series of exploratory studies into proactivity of individuals and communities regarding transformative service and sustainability (Ostrom et al. 2021; Russell-Bennett et al., 2023). It provides an opportunity to develop a portfolio of rigorous, peer-reviewed research for my PhD by publication, which addresses service research priorities, including, Sustainable Development Goals. It also may contribute to other efforts across EHU i.e. collaborative projects, knowledge exchange, impact case studies. My TSR contributions are presented via novel contexts (botanic garden tourism, garden volunteering; litter picking; wild swimming; enhancing the diversity of visitor economies to the great outdoors; soup kitchens, creative enterprise, heritage, homelessness and houselessness; disabled peoples lived experiences and perceptions, inclusive transport, travel and tourism; LGBTIQ+ asylum seekers and refugees networking and ally making; and a range of leisure, recreation, travel and tourism ideas I have going through my brainwaves) which form the basis for a move toward greater understanding of services leading to insights and innovations on individual and societal wellbeing. This ongoing TSR considers the proactivity of individuals and communities, which focuses on responding to rapidly changing environments and needs of multiple stakeholders that result in health and well-being outcomes and long-term impact (Ostrom et al. 2021); with significant contributions to the design of sustainable service ecosystems for sustainable futures (Vargo and Lusch 2019).

Layman's description

Lots of service-related research for the good of people, place, plants and planet with like-minded people in sometimes unexpected novel contexts.

Key findings

Insights to analyse big data regarding perceptions, servicescapes and more. Health and well-being outcomes in various settings, gardens, charity, creative enterprise to name a few.
Short titleTransformative Service & Sustainability
Effective start/end date20/10/222/10/28

Collaborative partners

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 6 - Clean Water and Sanitation
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 14 - Life Below Water
  • SDG 15 - Life on Land
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals


  • Botanic Garden Tourism
  • Transformative Service Research
  • Sustainability
  • Service making
  • Service Marketing
  • Service Management
  • Service development
  • Place making
  • Place marketing
  • Place management
  • Place development
  • Enterprise
  • Innovation
  • Marketing
  • Management
  • #NicholasCatahan

Research Institutes

  • Institute for Creative Enterprise

Research Centres

  • Centre for Social Responsibility

Research Groups

  • SustainNET
  • Community Owned Businesses Research Group


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