Susie Marriott

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Dr Susie Marriott

 https://orcid.org/0000-0001-9209-1912
    20092024

    Research activity per year

    Personal profile

    Biography

    I am a network creator bridging academia and specific skills development for students through both internal and external projects to facilitate co-created learning.  The development of live projects for student engagement with third sector clients to address social marketing issues is an area of research and interest.

    With a specialist interest in the use of assistive technologies for dyslexic students using multi-sensory techniques this has relevance to students in the Business School who are identified with support needs and creates research opportunities in multi-disciplinary areas.

    I have been working in the higher education sector as a Senior Lecturer within the Business School for over 20 years following a corporate life as a Marketing Director for retail and commercial publishing groups.  I am the Founder of the Lancashire Defibrillator Campaign which is a recipient of the Queen's Award for Voluntary Service and which enables me to provide CPR and defibrillator training for staff and students across the University.  I have previously held office as a Borough Councillor in two local government districts and have strong links with public and voluntary sector groups in the area.  I am a former Trustee of the West Lancashire Council for Voluntary Service and a Governor of North West Ambulance Service.

    My current research focuses on social marketing particularly for disadvantaged groups and is linked to special interest with third sector organisations.  This encapsulates my outside interests with my academic interests.  I am also engaged with research into marketing education in particular where skills can be enhanced and enriched through simulated and experiential learning.

     

    Research interests

    Societal Marketing

    Marketing Education

    Multi-sensory Learning 

    Teaching

    Current Teaching

    Marketing and Society

    Marketing - A Critical Introduction

    Simulation Marketing (CESIM)

    Personal and Professional Development

    Previous Teaching

    Relationship Marketing

    Brand Marketing

    Loyalty and CRM Marketing

     

    External engagement

    Public Sector Organisations (Lancashire Police, North West Ambulance Service, Lancashire Road Safety Partnership)

    Charities and Third Sector Organisations (Sepsis Trust, Liberty Centre (Ormskirk)

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 3 - Good Health and Well-being
    • SDG 4 - Quality Education
    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 10 - Reduced Inequalities
    • SDG 11 - Sustainable Cities and Communities
    • SDG 16 - Peace, Justice and Strong Institutions

    Education/Academic qualification

    SpLD (Dyslexia), PGCert, Edge Hill University

    1 Sept 2020 → 18 Jul 2022

    Award Date: 18 Jul 2022

    E-Learning, PhD, Lancaster University

    1 Sept 2010 → 18 Jul 2019

    Award Date: 18 Jul 2019

    Educational Research, MRes, Lancaster University

    1 Feb 2008 → 23 Jul 2010

    Award Date: 23 Jul 2010

    Education, PGCert, University of Central Lancashire

    1 Sept 2000 → 20 Jul 2001

    Award Date: 20 Jul 2001

    Marketing, MA, University of Central England

    1 Sept 1996 → 19 Feb 1998

    Award Date: 19 Feb 1998

    Marketing, Other, Chartered Institute of Marketing Diploma in Professional Marketing (Level 6), Chartered Institute of Marketing

    1 Sept 1993 → 19 Jul 1996

    Award Date: 19 Jul 1996

    Research Institutes

    • Institute for Creative Enterprise

    Research Centres

    • Centre for Social Responsibility

    Research Groups

    • Community Owned Businesses Research Group
    • SustainNET
    • Higher Education Research Network
    • Inclusion, Diversity and Identity Research Network (Education)

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    Collaborations and top research areas from the last five years

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    • 3 Participating in a conference, workshop, etc.
    • 1 Organising a conference, workshop, etc.
    • 1 Oral presentation