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Dr Robin Robin

  • 1 Citations
  • 1 h-Index
20172019
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Personal profile

Biography

Robin is a lecturer in marketing and advertising at Edge Hill University Business School. His PhD investigated consumer privacy attitudes towards the disclosure of multifarious information on a social media platform. He completed both his PhD and MSc at the University of Huddersfield. His interests and recent works lie in the areas of consumer behaviour and digital marketing, particularly the reciprocity of digital marketing practice with the contemporary issues of privacy.

Prior to commencing a career path in the academic field, Robin previously worked in the banking and manufacturing industry in South East Asia for seven years

Research interests

- Consumer Behaviour

- Privacy Behaviour

- Contemporary Marketing Practice

Education/Academic qualification

Computer Science, BSc, Bina Nusantara University

Privacy Attitudes and Information Disclosure, PhD, University of Huddersfield

Marketing Management, MSc, University of Huddersfield

Fingerprint Dive into the research topics where Robin Robin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Marketing Engineering & Materials Science
Innovation Engineering & Materials Science
Industry Engineering & Materials Science
Privacy Business & Economics
Big data Engineering & Materials Science
Facebook Business & Economics
Marketing practices Business & Economics
Consumer behaviour Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2019

  • 1 Citations
  • 1 h-Index
  • 2 Conference proceeding (ISBN)
  • 1 Article

Adoption of Big Data Technology for Innovation in B2B Marketing

Wright, L. T., ROBIN, ROBIN., Stone, M. & Aravopoulou, E., 16 May 2019, In : Journal of Business-to-Business Marketing. 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
Innovation
Industry
Big data
Data mining

Content Strategies for Facebook Marketing: A Case Study of a Leading Fast-Food Brand Page

Wright, L. T., Gaber, H., ROBIN, ROBIN. & Cai, H., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value. Krey, N. & Rossi, P. (eds.). Springer Nature, Vol. 58. p. 779-791 (Back to the Future: Using Marketing Basics to Provide Customer Value).

Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)Researchpeer-review

File
Facebook
Fast food
Marketing
Marketing strategy
New media

Extending the Generalizability and Pragmatic Contributions to Solve Privacy Paradox

Robin, R., Wright, L. T., Du-Lieu, L. & Forbes, G., 30 Jun 2017, 7th GIKA Conference Proceedings: Innovation, Knowledge, Judgment and Decision-Making as Virtuous Cycles. 1st ed. Editorial Aranzadi, S.A.U, p. 459-460

Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)Researchpeer-review

Privacy
Generalizability
Paradox
Business marketing
Business management