No photo of Robin Robin

Dr Robin Robin

    • 2 Citations
    • 1 h-Index
    20172019
    If you made any changes in Pure these will be visible here soon.

    Personal profile

    Biography

    Robin is a lecturer in marketing and advertising at Edge Hill University Business School. His PhD investigated consumer privacy attitudes towards the disclosure of multifarious information on a social media platform. He completed both his PhD and MSc at the University of Huddersfield. His interests and recent works lie in the areas of consumer behaviour and digital marketing, particularly the reciprocity of digital marketing practice with the contemporary issues of privacy.

    Prior to commencing a career path in the academic field, Robin previously worked in the banking and manufacturing industry in South East Asia for seven years

    Research interests

    - Consumer Behaviour

    - Privacy Behaviour

    - Contemporary Marketing Practice

    Education/Academic qualification

    Computer Science, BSc, Bina Nusantara University

    Privacy Attitudes and Information Disclosure, PhD, University of Huddersfield

    Marketing Management, MSc, University of Huddersfield

    Fingerprint Dive into the research topics where Robin Robin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    Marketing Engineering & Materials Science
    Innovation Engineering & Materials Science
    Industry Engineering & Materials Science
    Privacy Business & Economics
    Big data Engineering & Materials Science
    Facebook Business & Economics
    Marketing practices Business & Economics
    Consumer behaviour Business & Economics

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2017 2019

    • 2 Citations
    • 1 h-Index
    • 2 Conference proceeding (ISBN)
    • 1 Article

    Adoption of Big Data Technology for Innovation in B2B Marketing

    Wright, L. T., ROBIN, ROBIN., Stone, M. & Aravopoulou, E., 16 May 2019, In : Journal of Business-to-Business Marketing. 13 p.

    Research output: Contribution to journalArticle

    Marketing
    Innovation
    Industry
    Big data
    Data mining

    Content Strategies for Facebook Marketing: A Case Study of a Leading Fast-Food Brand Page

    Wright, L. T., Gaber, H., ROBIN, ROBIN. & Cai, H., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value. Krey, N. & Rossi, P. (eds.). Springer Nature, Vol. 58. p. 779-791 (Back to the Future: Using Marketing Basics to Provide Customer Value).

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)

    File
    Facebook
    Fast food
    Marketing
    Marketing strategy
    New media

    Extending the Generalizability and Pragmatic Contributions to Solve Privacy Paradox

    Robin, R., Wright, L. T., Du-Lieu, L. & Forbes, G., 30 Jun 2017, 7th GIKA Conference Proceedings: Innovation, Knowledge, Judgment and Decision-Making as Virtuous Cycles. 1st ed. Editorial Aranzadi, S.A.U, p. 459-460

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)

    Privacy
    Generalizability
    Paradox
    Business marketing
    Business management