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Dr Robin Robin

    • 9 Citations
    • 1 h-Index

    Research output per year

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    Personal profile


    Robin is a lecturer in marketing and advertising at Edge Hill University Business School. His PhD investigated consumer privacy attitudes towards the disclosure of multifarious information on a social media platform. He completed both his PhD and MSc at the University of Huddersfield. His interests and recent works lie in the areas of consumer behaviour and digital marketing, particularly the reciprocity of digital marketing practice with the contemporary issues of privacy.

    Prior to commencing a career path in the academic field, Robin previously worked in the banking and manufacturing industry in South East Asia for seven years

    Research interests

    - Consumer Behaviour

    - Privacy Behaviour

    - Contemporary Marketing Practice

    Education/Academic qualification

    Computer Science, BSc, Bina Nusantara University

    Privacy Attitudes and Information Disclosure, PhD, University of Huddersfield

    Marketing Management, MSc, University of Huddersfield

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    Research Output

    • 9 Citations
    • 1 h-Index
    • 2 Conference proceeding (ISBN)
    • 1 Abstract
    • 1 Article
    Open Access
  • 8 Downloads (Pure)

    Adoption of Big Data Technology for Innovation in B2B Marketing

    Wright, L. T., ROBIN, ROBIN., Stone, M. & Aravopoulou, E., 2 Oct 2019, In : Journal of Business-to-Business Marketing. 26, 3-4, p. 281-293 13 p.

    Research output: Contribution to journalArticle

  • 9 Citations (Scopus)

    Content Strategies for Facebook Marketing: A Case Study of a Leading Fast-Food Brand Page

    Wright, L. T., Gaber, H., ROBIN, ROBIN. & Cai, H., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value. Krey, N. & Rossi, P. (eds.). Springer Nature, Vol. 58. p. 779-791 (Back to the Future: Using Marketing Basics to Provide Customer Value).

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)

  • 92 Downloads (Pure)

    Extending the Generalizability and Pragmatic Contributions to Solve Privacy Paradox

    Robin, R., Wright, L. T., Du-Lieu, L. & Forbes, G., 30 Jun 2017, 7th GIKA Conference Proceedings: Innovation, Knowledge, Judgment and Decision-Making as Virtuous Cycles. 1st ed. Editorial Aranzadi, S.A.U, p. 459-460

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)