Personal profile
Biography
Programme Leader & Senior Lecturer in Business & Management; Transformative Service Researcher, Educationalist, Ecologist, Environmental Scientist, Geographer, Horticulturalist, Garden Designer, Landscaper, Gardener, Charity Worker & Volunteer.
Interested in the work of the botanical community & reimagining, redefining co-creative opportunities for Botanic Gardens to innovate on ecosystemic thinking & integrated marketing communications of research, conservation, education, & plant collections for the vitality & viability of places & to nurture individual & societal health & well-being, & mindful international visitor economies.
#NicholasCatahan #TransformativeService #Sustainability #GardenTourism #Place #Marketing #Management
Dedicated to facilitating & improving individual & societal health & well-being via Transformative Service Research. Innovates on academia & practice for sustainable & responsible, transformative place & service making, marketing, management & development.
Background in social enterprise, horticulture, ecosystem management, environmental studies & education. However, has worked across a number of contrasting sectors & businesses.
Nick has taught & assessed on RQF introductory to level 7 leadership & management curriculae across public, private & voluntary sectors.
Leadership & Management at a glance
- Programme Leader for Business Analytics, International Business, Business & Management (BM) with Leisure & Tourism, BM with Human Resource Management, & Business Innovation & Enterprise (9 Undergraduate Degree Programmes & 40+ delivery team, academic year's 2019-2020, 2020-2021, now split PL between Dr. Amee Yostrakul & Dr. Chris Doran-BM, Dr. Aisha Ijaz-BM with Marketing, Dr. Stuart Marsh BM with Accounting & Finance, & Dr. Kamila Tomczak BM with Economics, 2024-Present day).
- Leads & manages the BSc (Hons) Business & Management (Leisure & Tourism pathway) RQF 4-6 for Edge Hill University Business School (2011-present day); BSc (Hons) Business Analytics and BSc (Hons) International Business RQF 4-6 (2024-present day).
- Wrote & developed a DipHE Tourism Management RQF 4-5 for Edge Hill University & Chengdu University of Technology (2011). Ongoing consultation (2011-present day).
- Programme Leader for FdA Leisure & Tourism Management RQF 4-5 (2006-11). Co-authored, developed, led & managed the programme, modules, related teaching team, & portfolio of Work Based Learning Providers from across the North West of England, UK.
- Developer, Lead Assessor & Internal Verifier of ILM City & Guilds VRQs & NVQs in Leadership & Management RQF 2-7 (2009-11). Managed a portfolio of clients, trainers, & assessors (2008-11).
- Led, managed & taught A-Level & BTEC curriculae RQF 1-3. Led & wrote the Leisure & Tourism gateway document for the then New 14-19 Diplomas amongst other curriculum development & management. Led & managed a range of vocational education/training related EU funded projects (2001-06).
Honour-Awards
- MCMI - Member of the Chartered Management Institute, the UK-based professional institution for managers.
- FIPM - Fellow of the Institute of Place Management, the international professional body that supports people committed to developing, managing & making places better.
- FHEA - Fellowship of the Higher Education Academy, professional membership promoting excellence in Higher Education.
- MAM - Member of the Academy of Marketing, a learned society of marketing researchers, educators & professionals.
Research interests
- Transformative Service
- Sustainability
- Service & Place Making, Marketing, Management & Development
- contexts of greenspace, parks, gardens, garden centres, litterscapes, volunteering, wild/open swimming, inclusive transport infrastructure, charity shops/opportunity shops, charity retail, dark digital place, transformative hospitality service, soup kitchens, care giving, NHS, homelessness & houselessness, hunger, poverty, creative enterprise, visitor economy, experiential economy, the list is not exhaustive.
- Tourism Marketing & Management
- Visiting Places, Accessible Tourism, Garden Tourism, Heritage Tourism, Dark Tourism
Reviewer for Taylor & Francis's Journal of Marketing Management (JMM) , & the Academy of Marketing (AM), Emerald's Journal of Cultural Heritage Management and Sustainable Development (JCHMSD) & Journal of Place Management & Development (JPMD), Elsevier's Journal of Outdoor Recreation and Tourism (JORT), John Wiley & Sons, Inc., PPP Plants People Planet The New Phytologist Foundation journal & Biological Diversity journal, & MDPI's Sustainability journal.
Nick belongs to Edge Hill University SustainNet, Community Owned Businesses Research Group, & LancsCAN.
Member of ServSIG, QUIS & ServCollab Service Research communities.
As a member of Academy of Marketing Special Interest Groups Nick keeps up to date with cutting edge marketing research (Arts, Heritage, Non-Profit & Social Marketing; Place Marketing & Branding; Sustainability; Tourism Marketing; & Transformative Service Research).
Member of TRINET – Tourism Research Information Network, NTAN - Northern Tourism Academics Network & the Responsible Tourism Network.
Nick is also in partnership with Botanic Gardens Conservation International (BGCI), Botanic Gardens Education Network (BGEN) (personal member), PlantNetwork (institional member via EHU) & Liverpool Botanical Trust (personal member), & is an associate research partner for the Garden Tourism Alliance.
Teaching
Module Leader and developer of various modules across our degree programmes and pathways. Nick has taught a number of subjects, including:
- Leisure, Travel & Tourism: Introduction to Leisure & Tourism, Leisure & Tourism Planning, Tourism Development, Green Tourism, Heritage, Events Management, Managing Impacts of Leisure & Tourism.
- Marketing: Marketing for Business, Integrated Marketing Communications, Branding & Integrated Digital Campaigns.
- Business & Management: New Venture Creation, Business-startup, Enterprise & Innovation, Human Resource Management, People & Organisations.
Education/Academic qualification
Education with Distinction, MA, Liverpool John Moores University
Education (Post Compulsory), PGCert, Liverpool John Moores University
Environmental Studies with Geography (& Information Technology 1st Yr), BSc, Sustainable Urban Neighbourhoods, University of Liverpool
Keywords
- H Social Sciences
- Transformative Gardens
- Transformative Service Research (TSR)
- Sustainability
- Marketing
- Management
- Service
- Place
- Ecology
- Ecosystem
- Business
- Innovation
- Enterprise
- Sustainable Development Goals (SDG)
- #NicholasCatahan
Research Groups
- SustainNET
- Community Owned Businesses Research Group
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty
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SDG 2 Zero Hunger
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 5 Gender Equality
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SDG 6 Clean Water and Sanitation
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SDG 7 Affordable and Clean Energy
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 14 Life Below Water
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SDG 15 Life on Land
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SDG 16 Peace, Justice and Strong Institutions
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Research output
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Transformative value, communities and service designs for sustainability
CATAHAN, N., 22 Aug 2024, In: Journal of Services Marketing. p. 911-924 14 p.Research output: Contribution to journal › Article (journal) › peer-review
Open AccessFile2 Link opens in a new tab Citations (Scopus)158 Downloads (Pure) -
Charity retailing definition
CATAHAN, N., ROBINSON, N. & Dale, C., 13 Nov 2025, Elgar Encyclopedia of Retailing. Gallouj, C. & Gallouj, F. (eds.). Cheltenham, UK: Edward Elgar Publishing Ltd., p. 101-103 1076 p. (Elgar Encyclopedias in Business and Management series).Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review
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Consuming the Wound
ROBINSON, N., CATAHAN, N. & Dale, C., 29 Dec 2025, In: Journal of Customer Behaviour. 24, 4, p. 288-298 11 p.Research output: Contribution to journal › Article (journal) › peer-review
Open AccessFile7 Downloads (Pure) -
Critical Issues in Garden Tourism Management: Diversity, Environment, Education and Technology
Benfield, R., CATAHAN, N., Exmann, D., Kneebone, S., Hopwood, M. & Fuller, D., 28 Nov 2025, Wallingford, UK.: CABI publishing. 208 p.Research output: Book/Report › Book › peer-review
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Garden Tourism
Catahan, N. & Benfield, R., 1 Jan 2025, Encyclopedia of Tourism. Jafari, J. & Xiao, H. (eds.). Springer Nature, p. 421-422 2 p.Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review
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#WeAre…? – An Exploratory Study of People, Transformative Service & Place
CATAHAN, N. (PI)
Project: Research
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Citizen's UK Fringe Event
Marriott, S. (Participant), FOSTER, V. (Participant) & CATAHAN, N. (Participant)
26 Feb 2025Activity: Events › Participating in a conference, workshop, etc.
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Plants People Planet (Journal)
CATAHAN, N. (Reviewer)
2025Activity: Peer-review & editorial work › Publication Peer-review
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Biological Diversity (Journal)
CATAHAN, N. (Reviewer)
2024 → …Activity: Peer-review & editorial work › Publication Peer-review
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Transformative Hospitality Service In The Context Of Soup Kitchens
CATAHAN, N. (Speaker)
1 Jul 2024 → 4 Jul 2024Activity: Dissemination › Oral presentation
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Innovating On Public Engagement Through Creative Enterprise In The Context Of Health And Well-being, Homelessness, Hunger And Poverty
CATAHAN, N. (Speaker)
1 Jul 2024 → 4 Jul 2024Activity: Dissemination › Oral presentation