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    Personal profile


    Nick is Programme Leader for Business and Management. He has worked with the Business School since 2002, and was co-author and Programme Leader of our FdA in Leisure and Tourism Management; and designer of our DipHE in Tourism Management. Nick mainly delivers on our BSc (Hons) Business and Management with Leisure and Tourism, and is a personal tutor and dissertation supervisor for undergraduates and post graduates.

    Over the years Nick has worked as a Lecturer in Tourism Management and as an Educational Consultant for local universities, colleges, and 6th Form and secondary schools. Nick has also been a Lead Assessor and Verifier of Institute of Leadership & Management, and City & Guilds qualifications, working across public, private and voluntary sectors.

    Fellow of the Higher Education Academy (FHEA). Member of the Chartered Management Institute (MCMI). In partnership with the Academy of Marketing (MAM) as a Member of Academy of Marketing Special Interest Groups (Arts, Heritage, Non-Profit & Social Marketing; Place Marketing & Branding; Sustainability; Tourism Marketing; and Visiting Places) and reviewer for the Academy of Marketing. Member of TRINET – Tourism Research Information Network, and Member of the Responsible Tourism Network. Reviewer for Emerald’s Journal of Place Management and Development (JPMD), and Fellow of the Institute of Place Management. Reviewer of Elsevier’s Journal of Outdoor Recreation and Tourism (JORT). Nick is also in partnership with Botanic Gardens Conservation International (BGCI) and PlantNetwork.

    Nick has a background in horticulture, the voluntary sector, ecosystem management, heritage, conservation, tourism, education, social enterprise, and place and service making- marketing, management and development.

    Nick’s work is dedicated to facilitating and improving effective business, marketing and management knowledge, understanding, skills, and practice for sustainable and responsible transformative place and service making- marketing, management and development.

    Research interests

    Nick has a focus on Transformative Service Research (TSR) and the Accountancy, Business and Marketing of Place(s) and Service(s). He calls himself a Place and Service Ecologist, someone whom studies Place(s) and Service(s), mindful of their deferential position, and of the diversity of environmental, sociocultural and economic components, processes, relationships, activities, and so on and so forth. Nick uses the term ‘Place and Service Ecosystem’, which refers to space(s) and place(s) where complex environmental, sociocultural and economic dynamics of actual and perceived tangible and intangible components, processes, relationships, and activities exist. ‘Place and Service Ecology’ are what Nick refers to as the intra/multi/interdisciplinary study of place(s) and service(s); a merger of biology, geography, sociology, psychology, and anthropology related ecosystem’ concepts and frameworks, to name but a few, the list is not exhaustive. He also uses the terms ‘Place and Service Phenology’ to indicate the study of seasonal place and service phenomena. Nick is innovating on Transformative Service Research (TSR), for effective, responsible, sustainable, place and service- making, marketing, management, and development.

    Among others, Nick aims to research, learn and teach about the diverse, complex and challenging interdisciplinarity of studying, representing and presenting unique transformative place and service related ecologies; in order to manage and develop responsibly and sustainably. Nick’s Transformative Service Research (TSR) is focused on the complex perceptions, systems, processes, services, business, marketing, management and sustainable development of place(s) and service(s); with the ultimate aims of understanding and making places and services better together.

    ‘Place and Service Marketing, Management & Development of Botanic Gardens & Arboreta’, and ‘#WeAre…? – An Exploratory Study of People, Transformative Service & Place’, are current international, national and local/regional Transformative Service Research (TSR) projects Nick is developing with partners. Such important TSR focuses on perceptions, wellbeing and sustainable development.


    Nick is Programme Leader for our Business and Management suite of degree programmes and is Module Leader and Developer for various modules across Undergraduate Level 4 (BUS1017 Business start up), 5 (BUS2032 Branding: Integrated Digital Campaigns, LTM2010 Introduction to leisure and tourism, and LTM2011 Planning for leisure and tourism) and 6 (LTM3004 Heritage, LTM3005 Events management, and LTM3006 Managing leisure and tourism impacts); whilst contributing to other modules across programmes and pathways.


    Education/Academic qualification

    Education, MA, Liverpool John Moores University

    Award Date: 11 Jul 2008

    Education (Post-Compulsory), PGCert, Liverpool John Moores University

    Award Date: 12 Jul 2006

    Environmental Studies with Geography, BSc, University of Liverpool

    Award Date: 11 Jul 2000


    • H Social Sciences
    • Gardens; Heritage; Place; Service; Sustainability; Tourism


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