Research activity per year

    Personal profile


    Senior Lecturer in Business, Marketing & Management; Environmental Scientist, Geographer, Horticulturalist, Garden Designer, Landscaper, Gardener, Charity Worker & Volunteer. 

    #NicholasCatahan #BotanicGardenTourism #TransformativeService #Sustainability #Marketing #Management

    Dedicated to facilitating and improving individual and societal health and well-being via Transformative Service Research. Innovates on academia and practice for sustainable and responsible, transformative place and service making, marketing, management and development.

    Background in social enterprise, horticulture, ecosystem management, environmental studies and education. However, has worked across a number of contrasting sectors and businesses.

    Nick has taught and assessed on RQF introductory to level 7 leadership and management curriculae across public, private and voluntary sectors.

    Leadership & Management at a glance

    • Interim Programme Leader for Business & Management (9 Undergraduate Degree Programmes & delivery team 2020-2021). 
    • Leads & manages the BSc (Hons) Business & Management (Leisure & Tourism pathway) RQF 4-6 for Edge Hill University Business School (2011-present day). 
    • Wrote & developed a DipHE Tourism Management RQF 4-5 for Edge Hill University & Chengdu University of Technology (2011). Ongoing consultation (2011-present day). 
    • Programme Leader for FdA Leisure & Tourism Management RQF 4-5 (2006-11). Co-authored, developed, led & managed the programme, modules, related teaching team, & portfolio of Work Based Learning Providers from across the North West of England, UK. 
    • Developer, lead assessor & internal verifier of ILM City & Guilds VRQs & NVQs in Leadership & Management RQF 2-7 (2009-11). Managed a portfolio of clients, trainers, & assessors (2008-11). 
    • Led, managed & taught A-Level & BTEC curriculae RQF 1-3. Led & wrote the Leisure & Tourism gateway document for the New 14-19 Diplomas amongst other curriculum development & management. Led & managed a range of vocational education/training related EU funded projects (2001-06).


    Research interests

    • Botanic Garden Tourism
    • Transformative Service
    • Sustainability
    • Service & Place Making, Marketing, Management & Development
      • Novel contexts of #botanicgardentourism, greenspace, parks, gardens, garden centres, litterscapes, volunteering, wild/open swimming, inclusive transport infrastructure, charity shops/opportunity shops, charity retail, dark digital place, transformative hospitality service, soup kitchens, care giving, NHS, homelessness and houselessness, hunger, poverty, creative enterprise, visitor economy, experiential economy, the list is not exhaustive.
    • Tourism Marketing & Management
      • Visiting Places, Accessible Tourism, Garden Tourism, Heritage Tourism, Dark Tourism

    Reviewer for Taylor & Francis's Journal of Marketing Management, and the Academy of Marketing, Emerald's Journal of Place Management & Development (JPMD), and Elsevier's Journal of Outdoor Recreation and Tourism (JORT).

    Nick belongs to Edge Hill University SustainNet, Community Owned Businesses Research Group, and LancsCAN.

    Member of ServSIG, QUIS and ServCollab Service Research communities. 

    As a member of Academy of Marketing Special Interest Groups Nick keeps up to date with cutting edge marketing research (Arts, Heritage, Non-Profit & Social Marketing; Place Marketing & Branding; Sustainability; Tourism Marketing; and Transformative Service Research).

    Member of TRINET – Tourism Research Information Network, and Member of the Responsible Tourism Network.

    Nick is also in partnership with Botanic Gardens Conservation International (BGCI) and PlantNetwork for research purposes, and is an associate research partner for the Garden Tourism Alliance.


    Module Leader and developer of various modules across our degree programmes and pathways. Nick has taught a number of subjects, including:

    • Leisure, Travel & Tourism: Introduction to Leisure & Tourism, Leisure & Tourism Planning, Tourism Development, Green Tourism, Heritage, Events Management, Managing Impacts of Leisure & Tourism.
    • Marketing: Marketing for Business, Integrated Marketing Communications, Branding & Integrated Digital Campaigns.
    • Business & Management: Business-startup, Enterprise & Innovation, Human Resource Management, People & Organisations.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 1 - No Poverty
    • SDG 2 - Zero Hunger
    • SDG 3 - Good Health and Well-being
    • SDG 4 - Quality Education
    • SDG 5 - Gender Equality
    • SDG 6 - Clean Water and Sanitation
    • SDG 7 - Affordable and Clean Energy
    • SDG 8 - Decent Work and Economic Growth
    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 10 - Reduced Inequalities
    • SDG 11 - Sustainable Cities and Communities
    • SDG 12 - Responsible Consumption and Production
    • SDG 13 - Climate Action
    • SDG 14 - Life Below Water
    • SDG 15 - Life on Land
    • SDG 16 - Peace, Justice and Strong Institutions
    • SDG 17 - Partnerships for the Goals

    Education/Academic qualification

    Education with Distinction, MA, Liverpool John Moores University

    Education (Post Compulsory), PGCert, Liverpool John Moores University

    Environmental Studies with Geography (& Information Technology 1st Yr), BSc, Sustainable Urban Neighbourhoods, University of Liverpool


    • H Social Sciences
    • Botanic Garden Tourism
    • Transformative Service Research (TSR)
    • Sustainability
    • Marketing
    • Management
    • Service
    • Place
    • Ecology
    • Ecosystem
    • Business
    • Innovation
    • Enterprise
    • Sustainable Development Goals (SDG)
    • #NicholasCatahan

    Research Institutes

    • Institute for Creative Enterprise

    Research Groups

    • SustainNET
    • Community Owned Businesses Research Group


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