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    Research activity per year

    Personal profile


    I completed my PhD in Psychology in 2011 at the University of Central Lancashire on the topic of “Motivations, experiences and outcomes of playing videogames”.  I have worked at Edge Hill University since October 2011 with my most recent promotion to Associate Head of the Department of Psychology (Knowledge Exchange and Marketing) in August 2022. 

    My expertise is in the exciting area of cyberpsychology which largely refers to the psychology of online behaviour. I have an extensive publication record and engage in a range of external engagement activities to promote the field of cyberpsychology to the general public, the media and businesses.

    Research interests

    My research interests broadly explore how online worlds affect our everyday experiences and behaviour, and the extent to which we can understand human psychology from studying people’s online behaviour.

    A cross-cutting theme of all my research is to explore how online settings might promote social inclusion and well-being. Some general questions which motivate me are:

    • What are the factors which influence the effectiveness of online messages when communicated to specific audiences?
    • What is the nature of online interactions (what does "social" look like online)?
    • How are emoji processed socially and/or emotionally?
    • How can social or collective identity be fostered through online connection/connectivity?



    I really enjoy supporting the learning of others, and I am nominated for awards for teaching, student support and/or supervision, largely on an annual basis. Most recently, I was shortlisted in the national Find A Masters Supervisor of the Year Award out of more than 200 nominations. 

    These are modules I currently work on:

    PSY3131: Psychology in the Virtual World

    EDP2004: The Psychology of Teaching, Learning and Instruction

    PSY3135: Psychology Dissertation

    THE7001: Exploring Practice in Teaching and Learning

    THE7002: Curriculum Design for Learning

    THE7003: Developing Practice through Pedagogic Research

    Supervision: MRes Psychology

    Supervision: PhD Psychology

    External engagement

    I engage in university and private consultancy. I own a business called “The CyberDoctor”. This is a research consultancy business which uses cyberpsychology to help businesses understand their online customers and behaviour: https://lindakkaye.wixsite.com/dr-linda-kaye/consultancy

    Here, I can support businesses through CPD and training as well as contract research services. Areas of training include: "individual differences in online behaviour", "online persuasive communication" and "online identities and communities" all of which draw in my expertise from (cyber)psychology to help businesses understand how to better understand their online consumers, and optimise their online communications and marketing. 


    Public/media engagement

    I am regularly invited by media and major broadcasting companies to provide expert comment and psychological insights on issues relating to technology and internet use. I have also worked with national broadcasters (e.g., BBC, Sky News) and communicational agencies to help inform media campaigns and educational provision for the general public.  

    I also enjoy taking part in public engagement activities such as doing science talks for the general public. I have regularly been invited to schemes such as the British Psychological Society's "Psychology in the Pub" series and other schemes such as "SciBar". Here I share my insights about issues such as "the science of social media" and "the science of emoji" to outline the scientific evidence base of societally-concerning issues. 

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 3 - Good Health and Well-being
    • SDG 4 - Quality Education
    • SDG 5 - Gender Equality

    Education/Academic qualification

    PhD Psychology, PhD Psychology, University of Central Lancashire

    Award Date: 24 Aug 2011

    Other positions

    Past Chair of BPS Cyberpsychology Section

    1 Jul 202225 Jul 2023

    Member of BPS Member Networks Futures Steering Group (Sections Representative)

    Jun 2022 → …

    Advisor , UK Government (DCMS): Video Games and Esports Policy Team

    Apr 20222023

    Associate Editor- Acta Psychologica (Psychology & Technology Section)-

    Jan 2022 → …

    Member, Task and Finish Group for BPS Social Media Guidelines


    External Examiner- MSC Cyberpsychology, IADT

    2021 → …

    Expert steering Group Member for Spectrum Centre for Mental Health Research (Lancaster University))

    2021 → …

    Invited member of the BPS Presidential Task force on COVID-19 Coordinating Group

    Mar 2020Mar 2021

    Member of BPS Sub-group on C-19: Psychologists’ well-being

    Mar 20202021

    Member of BPS Sub-group on C-19: Returning to the Workplace

    Mar 20202021

    Member of BPS Sub-group on C-19: Adaptations to Professional Practice

    Mar 20202021

    Editorial Board Member- Computers in Human Behavior Reports

    2020 → …

    BPS Advisory Group for “Research Priorities for the COVID-19 pandemic: A call for action for Psychological Science”


    Advisory Board Member, FormScore

    2020 → …

    Chair of the BPS Cyberpsychology Section Committee

    1 Jun 20191 Jul 2022

    Chair of BPS Task and Finish Group for the 5 year review of the “Ethics Guidelines on Internet-Mediated Research”


    External Examiner- MSc Media Psychology, University of Salford


    External Examiner- MSc Cyberpsychology, University of Wolverhampton


    Editorial Board Member- Cyberpsychology, Behavior and Social Networking



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