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KIM CASSIDY

    • 127 Citations
    • 5 h-Index
    20062019
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    Fingerprint Dive into the research topics where KIM CASSIDY is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 1 Similar Profiles
    public service Social Sciences
    marketing Social Sciences
    employee Social Sciences
    communication Social Sciences
    management Social Sciences
    education Social Sciences
    experience Social Sciences
    student Social Sciences

    Research Output 2006 2019

    • 127 Citations
    • 5 h-Index
    • 10 Article
    • 2 Editorial

    Adopting a value co-creation perspective to understand High Street regeneration

    CASSIDY, KIM. & Resnick, S. M., 7 Jul 2019, (Accepted/In press) In : Journal of Strategic Marketing.

    Research output: Contribution to journalArticle

    Value co-creation
    Regeneration
    Ecosystem
    Institutional theory
    Strategy development

    Using insights from (public) services management to improve student engagement in higher education

    CASSIDY, KIM., sullivan, M. & Radnor, Z., 13 Sep 2019, In : Studies in Higher Education.

    Research output: Contribution to journalArticle

    public service
    employee
    management
    education
    experience

    Improving UK retail academic-practitioner research: insights from relationship marketing

    Blackley, N., Resnick, S. M. & Cassidy, K., 2017, In : International Journal of Retail & Distribution Management. 45, 1, p. 4-19 16 p.

    Research output: Contribution to journalArticle

    Retail
    Retailers
    Relationship building
    Reward
    Shared understanding
    4 Citations (Scopus)
    21 Downloads (Pure)

    How customers ‘learn’ to work for retailers

    Cassidy, K., Baron, S. & Lu, X., 18 Mar 2015, In : Journal of Marketing Management. 31, 17/18, p. 1747-1772

    Research output: Contribution to journalArticle

    Open Access
    File
    Retailers
    Learning styles
    Retail
    Demographics
    Knowledge gap
    6 Citations (Scopus)

    Bridging the academia-practitioner divide: the case of “service theater"

    Daly, A., Baron, S., Dorsch, M., Fisk, R., Grove, S., Cassidy, K. & Harris, R., 7 Oct 2014, In : Journal of Services Marketing. 28, 7, p. 580-594 15 p.

    Research output: Contribution to journalArticle

    Dissemination
    Emotion
    Planning
    Activation
    Knowledge transfer