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KIM CASSIDY

  • 124 Citations
  • 5 h-Index
20062019
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  • 1 Similar Profiles
public service Social Sciences
marketing Social Sciences
employee Social Sciences
communication Social Sciences
management Social Sciences
education Social Sciences
experience Social Sciences
student Social Sciences

Research Output 2006 2019

  • 124 Citations
  • 5 h-Index
  • 10 Article
  • 2 Editorial

Adopting a value co-creation perspective to understand High Street regeneration

CASSIDY, KIM. & Resnick, S. M., 7 Jul 2019, (Accepted/In press) In : Journal of Strategic Marketing.

Research output: Contribution to journalArticleResearchpeer-review

Value co-creation
Regeneration
Ecosystem
Institutional theory
Strategy development

Using insights from (public) services management to improve student engagement in higher education

CASSIDY, KIM., sullivan, M. & Radnor, Z., 13 Sep 2019, In : Studies in Higher Education.

Research output: Contribution to journalArticleResearchpeer-review

public service
employee
management
education
experience

Improving UK retail academic-practitioner research: insights from relationship marketing

Blackley, N., Resnick, S. M. & Cassidy, K., 1 Sep 2017, In : International Journal of Retail & Distribution Management. 45, 1, p. 4-19

Research output: Contribution to journalArticleResearchpeer-review

Retail
Retailers
Relationship building
Reward
Shared understanding
4 Citations (Scopus)
4 Downloads (Pure)

How customers ‘learn’ to work for retailers

Cassidy, K., Baron, S. & Lu, X., 18 Mar 2015, In : Journal of Marketing Management. 31, 17/18, p. 1747-1772

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Retailers
Learning styles
Retail
Demographics
Knowledge gap
6 Citations (Scopus)

Bridging the academia-practitioner divide: the case of “service theater"

Daly, A., Baron, S., Dorsch, M., Fisk, R., Grove, S., Cassidy, K. & Harris, R., 7 Oct 2014, In : Journal of Services Marketing. 28, 7, p. 580-594 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Dissemination
Emotion
Planning
Activation
Knowledge transfer