Research activity per year

    Personal profile


    Fiona Syson is Senior Lecturer in Marketing and teaches on a range of undergraduate and postgraduate modules. Prior to moving into Higher Education she worked for a number of business organisations including a multinational in the electronics sector.


    Fiona's research interests are in services and experiential marketing, consumer behaviour and innovation. She obtained her Postgraduate Certificate in Research Degree Supervision in 2010. She has published on innovation, services marketing and co-production.


    Fiona's teaching interests range across Retail Marketing, Services Marketing with a specific interest in International and Global Marketing. 


    Fiona has been a member of the Chartered Institute of Marketing since 1992, becoming a Fellow in 2007.


    Fiona is currently working towards her EdD with a specific focus on student co-production of the Higher Education product. 

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 12 - Responsible Consumption and Production


    Dive into the research topics where FIONA SYSON is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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