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ANASTASIA KONSTANTOPOULOU

    • 11 Citations
    • 1 h-Index
    20172019
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    Fingerprint Dive into the research topics where ANASTASIA KONSTANTOPOULOU is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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    Food Business & Economics
    Competitiveness Business & Economics
    Electronic word-of-mouth Business & Economics
    Sustainability Business & Economics
    Employers Business & Economics
    Brazil Business & Economics
    Industry Business & Economics
    Small and medium-sized enterprises Business & Economics

    Research Output 2017 2019

    • 11 Citations
    • 1 h-Index
    • 3 Article
    • 1 Chapter
    1 Citation (Scopus)
    7 Downloads (Pure)

    Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM

    Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K. & Badahdah, R., 1 Jun 2019, In : International Journal of Organisational Analysis. 27, 2, p. 308-321

    Research output: Contribution to journalArticle

    Open Access
    File
    Electronic word-of-mouth
    Competitiveness
    Small and medium-sized enterprises
    Retail industry
    In-depth interviews

    Food & Beverage industry in Europe and Sustainability Issues

    Lordorfos, G., Konstantopoulou, A., Kostopoulos, I. & Eyo, E. E., 14 May 2018, Sustainability Marketing Concept in European SMEs: Insights from Food & Drink Industry. Rudawska, E. (ed.). Bingley: Emerald, p. 121-140 328 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Sustainability
    Industry
    Beverages
    Food
    Drinks
    1 Citation (Scopus)
    5 Downloads (Pure)

    Role of attitudes in Brazil’s country brand image.

    De Moura Engracia Giraldi, J., Maheshwari, V., Mariutti, F. & Konstantopoulou, A., 2 Oct 2018, In : International Journal of Business and Globalisation. 21, 3, p. 297-307

    Research output: Contribution to journalArticle

    Open Access
    File
    Brazil
    Brand image
    Online survey
    Correlates
    Public universities
    Open Access
    File
    Branding
    Employers
    Attractiveness
    Senior managers
    Personnel