Personal profile
Biography
Dr. Amee Yostrakul is a Senior Lecturer in Management at Edge Hill University, where she has been teaching since 2017. She completed her PhD at the University of Leicester, where she also worked as a Graduate Teaching Assistant from 2012 to 2016.
She is a dedicated educator with a strong commitment to preparing students for an evolving business landscape. Her teaching integrates research-led insights with practical application, particularly through the use of design thinking and co-creation approaches to enhance student engagement and employability.
Her research focuses on two main areas: the role of social capital and business model innovation in social and independent businesses, and the impact of design thinking and co-creation on student outcomes.
Before joining academia, Amee gained professional experience in both the public and private sectors in the UK and Thailand. She began her career in a multinational consultancy firm, followed by a role in a leading UK fund management firm in Scotland. She later worked within a local council authority, bringing valuable real-world insight into her teaching and research.
Education/Academic qualification
Management, PhD, Microfinace as a poverty reduction tool: A case study of North-east Thailand, University of Leicester
Award Date: 31 Aug 2018
Strategic Project Planning, MSc, An Evaluation of E-commerce strategic marketing options for JAC Travel Scotland Ltd, Heriot-Watt University
Award Date: 15 Dec 2006
Business Administration, BSc, Assumption University
Award Date: 16 Jan 2004
Other positions
External Examiner , Teesside University
1 Jan 2023 → …
Keywords
- H Social Sciences
- Social Capital
- Employability
- Community business
- Business Model Innovation
- Co-creation
- Design Thinking
Research Centres
- Centre for Social Responsibility
Research Groups
- Community Owned Businesses Research Group
- Participative and Action Research Network
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 4 Quality Education -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities
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Design Thinking as a Tool for Preparing Business & Management Students for Employability
Yostrakul, A. & Gill-Simmon, L., 16 Nov 2022, p. 16. 18 p.Research output: Contribution to conference › Abstract › peer-review
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Post-Covid19 Employability through Value Co-Creation
Sinton, L., ECCLESTON, H. & YOSTRAKUL, A., 26 Apr 2022.Research output: Contribution to conference › Abstract › peer-review
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How can student-staff partnership in curriculum design impact upon learning experience and engagement?
YOSTRAKUL, A., 31 Dec 2021, In: Educational Futures. 12, 1, p. 92-115 23 p.Research output: Contribution to journal › Article (journal) › peer-review
Open AccessFile310 Downloads (Pure) -
A new business model (BM) for small independent retailers
CASSIDY, K., Grimsey, W. & YOSTRAKUL, A., 10 Dec 2024, In: Journal of Place Management and Development. 18, 1, p. 116-134 19 p.Research output: Contribution to journal › Article (journal) › peer-review
Open AccessFile3 Link opens in a new tab Citations (Scopus)180 Downloads (Pure) -
Preparing students for employability: an investigation into the role of students and how their perceptions may have impacted their employability capabilities
CHROSTOWSKA, M. & YOSTRAKUL, A., 12 Sept 2024.Research output: Contribution to conference › Abstract › peer-review