Accepting PhD Students

    PhD projects

    Business Model Innovation, Sharing Economy, Microfinance


    Research activity per year

    Personal profile


    Dr. Amee Yostrakul joined Edge Hill University in 2017 as a Lecturer in Business and Management. Prior to this, she was a Graduate Teaching Assistant at the University of Leicester in 2012-2016, where she also received her Ph.D. She is a passionate educator and is working towards a sustainble future for businesses. Her research focuses on two broad strands: 1) The role of social capital and business model innovation in the context of social and independent businesses; 2) The impact of design thinking and co-creation on students' employability.  

    Prior to commencing her academic career, Amee has worked in both the public and private sector in the UK and in Thailand. She joined a multinational consultancy firm after receiving her first degree and worked for a UK leading Fund Management firm in Scotland for 3 years, before taking up a role with a local Council authority.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 1 - No Poverty
    • SDG 4 - Quality Education
    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 12 - Responsible Consumption and Production

    Education/Academic qualification

    Management, PhD, Microfinace as a poverty reduction tool: A case study of North-east Thailand, University of Leicester

    Award Date: 31 Aug 2018

    Strategic Project Planning, MSc, An Evaluation of E-commerce strategic marketing options for JAC Travel Scotland Ltd, Heriot-Watt University

    Award Date: 15 Dec 2006

    Business Administration, BSc, Assumption University

    Award Date: 16 Jan 2004


    • H Social Sciences
    • Social Capital
    • Employability
    • Community business
    • Business Model Innovation
    • Co-creation
    • Design Thinking

    Research Institutes

    • Institute for Social Responsibility

    Research Groups

    • Participative and Action Research Network


    Dive into the research topics where AMEE YOSTRAKUL is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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