Dr Aisha Ijaz is a Senior Lecturer in Marketing and Programme Lead for Business and Marketing programmes in Edge Hill University’s Business School. She specialises in emerging digital technologies and their impact on research and employability. As Academic Lead for Innovation Labs, she connects students with SMEs through real-world industry projects. She also serves on Edge Hill’s External Examiner Committee and is a Member of the Chartered Institute of Marketing (MCIM) and a Certified Digital Marketing Professional (CDMP).

Dr Ijaz’s research focuses on the intersection of religion, identity and consumer behaviour, with a particular interest in how Muslim consumers in Western societies navigate modern consumption in an increasingly complex environment. Her work addresses themes such as ethical branding, political consumerism and faith-based decision-making. She has contributed to public discourse through The Conversation and TRT World, offering insight into the socio-political dimensions of branding, protest and consumer activism, including in relation to the Israel–Gaza conflict.

Religion and consumer / consumption behaviour

The Marketing Pitch, Digital marketing, Social Media Monitoring and Analytics, Applied Analytics.

Ijaz, A. (2023) 'Israel: why the brand boycotts probably won’t make much difference', The Conversation, 9 November. Available at: https://theconversation.com/israel-why-the-brand-boycotts-probably-wont-make-much-difference-217125

Ijaz, A. (2023) 'Gaza: should global brands join the protests?'. The Conversation, 17 November. Available at: https://theconversation.com/gaza-should-global-brands-join-the-protests-217947

TRT World roundtable discussion on "Are boycotts against Israel making an impact" (11/1/2024)

TRT World roundtable discussion on "Are global protests against Israel working?" (29/03/2024)