A keen, confident and enthusiastic Lecturer who has an excellent track record of teaching and research in the field of Marketing. I have the ability to identify the learning needs of students and respond appropriately through one-to-one support or by directing them to further supports and guidance. I am strongly committed to developing student practice to enhance the learner’s experience by making sessions engaging. On a personal level, I have continued to display drive and ambition to achieve my academic and research goals. I am currently a reviewer with the Journal of Islamic Marketing.

Religion and consumer / consumption behaviour

Brand activation, digital marketing, social media monitoring and analytics, Advertising in Marketing Communication.

Ijaz, A. (2023) 'Israel: why the brand boycotts probably won’t make much difference', The Conversation, 9 November. Available at: https://theconversation.com/israel-why-the-brand-boycotts-probably-wont-make-much-difference-217125

Ijaz, A. (2023) 'Gaza: should global brands join the protests?'. The Conversation, 17 November. Available at: https://theconversation.com/gaza-should-global-brands-join-the-protests-217947