Accepting PhD Students


Research activity per year

Personal profile


A keen, confident and enthusiastic Lecturer who has an excellent track record of teaching and research in the field of Marketing. I have the ability to identify the learning needs of students and respond appropriately through one-to-one support or by directing them to further supports and guidance. I am strongly committed to developing student practice to enhance the learner’s experience by making sessions engaging. On a personal level, I have continued to display drive and ambition to achieve my academic and research goals. I am currently a reviewer with the Journal of Islamic Marketing.

Research interests

Religion and consumer / consumption behaviour


Brand activation, digital marketing, social media monitoring and analytics, Advertising in Marketing Communication.

Public/media engagement

Ijaz, A. (2023) 'Israel: why the brand boycotts probably won’t make much difference', The Conversation, 9 November. Available at: https://theconversation.com/israel-why-the-brand-boycotts-probably-wont-make-much-difference-217125

Ijaz, A. (2023) 'Gaza: should global brands join the protests?'. The Conversation, 17 November. Available at: https://theconversation.com/gaza-should-global-brands-join-the-protests-217947

TRT World roundtable discussion on "Are boycotts against Israel making an impact" (11/1/2024)

TRT World roundtable discussion on "Are global protests against Israel working?" (29/03/2024)

Education/Academic qualification

Business (Marketing), PhD, Religion and consumer involvement in purchasing non-meat foods: A comparative study on Muslims and non-Muslims in the United Kingdom., Liverpool Hope University

1 Apr 20141 Sept 2021

Award Date: 1 Sept 2021

Distributed Systems, MSc, Liverpool Hope University

1 Sept 20051 Jul 2007

Award Date: 1 Jul 2007

Business and Community Enterprise and Multimedia Technology, BA, Liverpool Hope University

1 Sept 20021 May 2005

Award Date: 1 May 2005

Other positions

Lecturer in Marketing, Liverpool Hope University

15 Mar 20202 Feb 2022


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