Research output per year
Research output per year
Personal profile
Biography
A keen, confident and enthusiastic Lecturer who has an excellent track record of teaching and research in the field of Marketing. I have the ability to identify the learning needs of students and respond appropriately through one-to-one support or by directing them to further supports and guidance. I am strongly committed to developing student practice to enhance the learner’s experience by making sessions engaging. On a personal level, I have continued to display drive and ambition to achieve my academic and research goals. I am currently a reviewer with the Journal of Islamic Marketing.
Research interests
Religion and consumer / consumption behaviour
Teaching
Brand activation, digital marketing, social media monitoring and analytics, Advertising in Marketing Communication.
Public/media engagement
Ijaz, A. (2023) 'Israel: why the brand boycotts probably won’t make much difference', The Conversation, 9 November. Available at: https://theconversation.com/israel-why-the-brand-boycotts-probably-wont-make-much-difference-217125
Ijaz, A. (2023) 'Gaza: should global brands join the protests?'. The Conversation, 17 November. Available at: https://theconversation.com/gaza-should-global-brands-join-the-protests-217947
TRT World roundtable discussion on "Are boycotts against Israel making an impact" (11/1/2024)
TRT World roundtable discussion on "Are global protests against Israel working?" (29/03/2024)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Business (Marketing), PhD, Religion and consumer involvement in purchasing non-meat foods: A comparative study on Muslims and non-Muslims in the United Kingdom., Liverpool Hope University
1 Apr 2014 → 1 Sept 2021
Award Date: 1 Sept 2021
Distributed Systems, MSc, Liverpool Hope University
1 Sept 2005 → 1 Jul 2007
Award Date: 1 Jul 2007
Business and Community Enterprise and Multimedia Technology, BA, Liverpool Hope University
1 Sept 2002 → 1 May 2005
Award Date: 1 May 2005
Other positions
Lecturer in Marketing, Liverpool Hope University
15 Mar 2020 → 2 Feb 2022
Fingerprint
Dive into the research topics where AISHA IJAZ is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The Role of Religiosity on Information Asymmetry Concerns and Search Behaviour In UK’s Convenience Food Market: A Focus on Muslim Minorities
IJAZ, A., 27 Feb 2022, In: Journal of Food Products Marketing. 28, 1, p. 49-67 18 p., 28.Research output: Contribution to journal › Article (journal) › peer-review
Open AccessFile1 Citation (Scopus)74 Downloads (Pure) -
Israel: why the brand boycotts probably won’t make much difference
Ijaz, A., 9 Nov 2023, The Conversation.Research output: Contribution to specialist publication › Article (specialist)
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Gaza: should global brands join the protests?
Ijaz, A., 17 Nov 2023, The Conversation.Research output: Contribution to specialist publication › Article (specialist)
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Plant-based food products and faith-Based segments: a case-study of Muslim in the UK
IJAZ, A., 2 Jul 2024, (Accepted/In press).Research output: Contribution to conference › Abstract › peer-review
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Religion and brand activism: Faith-based segments in the UK and their engagement in boycotting behaviour.
IJAZ, A., 3 Jul 2024, (Accepted/In press).Research output: Contribution to conference › Abstract › peer-review
Open AccessFile102 Downloads (Pure)
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Journal of Islamic Marketing (Journal)
IJAZ, A. (Reviewer)
4 Mar 2024Activity: Publication peer-review and editorial work types › Publication Peer-review
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Are global boycotts in Israel working?
IJAZ, A. (Speaker)
29 Mar 2024Activity: Talk or presentation types › Invited talk
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Are boycotts against Israel making an Impact?
IJAZ, A. (Speaker)
11 Jan 2024Activity: Talk or presentation types › Invited talk
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Journal of Islamic Marketing (Journal)
IJAZ, A. (Reviewer)
5 Aug 2022Activity: Publication peer-review and editorial work types › Publication Peer-review
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Journal of Islamic Marketing (Journal)
IJAZ, A. (Reviewer)
27 Apr 2022Activity: Publication peer-review and editorial work types › Publication Peer-review