Why TV adverts work for the human brain. And how we can make them more effective

BEATTIE, G. (Invited speaker)

Activity: Talk or presentation typesInvited talk

PeriodMay 2004
Event titleDas Marketingforum von publisuisse zum Thema Werbewirkung 2004: Marketing Forum on “When and how TV advertising works”
Event typeOther
LocationZurich, Switzerland
Degree of RecognitionInternational