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Why TV adverts work for the human brain. And how we can make them more effective
BEATTIE, G.
(Invited speaker)
Psychology
Activity
:
Talk or presentation types
›
Invited talk
Period
May 2004
Event title
Das Marketingforum von publisuisse zum Thema Werbewirkung 2004: Marketing Forum on “When and how TV advertising works”
Event type
Other
Location
Zurich, Switzerland
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Degree of Recognition
International
X