Transformative Services of Botanic Gardens

Activity: Talk or presentation typesOral presentation

Description

Exploring how marketers cope with the uncertain times they are facing politically, environmentally, technologically, and even socially and how they can best prepare for what the future holds.
Period12 Sep 201914 Sep 2019
Event title18th Colloquium on Arts, Heritage, Nonprofit and Social Marketing: The Academy of Marketing’s Special Interest Group (SIG) annual colloquium on Arts, Heritage, Nonprofit and Social Marketing will be hosted at the University of Stirling on the 13th September 2019. The theme of this year’s colloquium is “The times they are a-changin’ - Preparing for the unpredictable in arts, heritage, non-profit and social marketing”, where we will be exploring how marketers cope with the uncertain times they are facing politically, environmentally, technologically, and even socially and how they can best prepare for what the future holds.
Event typeConference
LocationStirling , United KingdomShow on map
Degree of RecognitionInternational

Keywords

  • Transformative Service Research (TSR)
  • Service Making
  • Service Marketing
  • Volunteering
  • Botanic Gardens