Description
Exploring how marketers cope with the uncertain times they are facing politically, environmentally, technologically, and even socially and how they can best prepare for what the future holds.| Period | 12 Sept 2019 → 14 Sept 2019 |
|---|---|
| Event title | 18th Colloquium on Arts, Heritage, Nonprofit and Social Marketing: The Academy of Marketing’s Special Interest Group (SIG) annual colloquium on Arts, Heritage, Nonprofit and Social Marketing will be hosted at the University of Stirling on the 13th September 2019. The theme of this year’s colloquium is “The times they are a-changin’ - Preparing for the unpredictable in arts, heritage, non-profit and social marketing”, where we will be exploring how marketers cope with the uncertain times they are facing politically, environmentally, technologically, and even socially and how they can best prepare for what the future holds. |
| Event type | Conference |
| Location | Stirling , United KingdomShow on map |
| Degree of Recognition | International |
Keywords
- Transformative Service Research (TSR)
- Service Making
- Service Marketing
- Volunteering
- Botanic Gardens
Related content
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Projects
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Transformative Service and Sustainability
Project: Research
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Research output
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Life-saving transformative service of garden volunteering
Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding (ISBN) › peer-review