Innovating On Public Engagement Through Creative Enterprise In The Context Of Health And Well-being, Homelessness, Hunger And Poverty

Activity: Talk or presentation typesOral presentation


Transformative Service Research which addresses inequities in service and provision outcomes related to health, well-being, homelessness, hunger and poverty. It aims to continue ongoing debate for greater change needed for an integrated marketing communications approach via collaborative partnerships between researchers, creative enterprise, service providers for those in need, and the public.
Period1 Jul 20244 Jul 2024
Event titleAcademy of Marketing 2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit
Event typeConference
Conference number56
LocationCardiff, United KingdomShow on map
Degree of RecognitionInternational


  • Transformative Hospitality Service (THS)
  • Transformative Service Research (TSR)
  • Creative Enterprise
  • Arts and Health
  • Sustainable Development Goals (SDGs)

Public engagement types

  • Community Engagement Through Events
  • Community Education
  • Community Outreach
  • Informing Through Media

Research Institutes

  • Institute for Creative Enterprise

Research Groups

  • Community Owned Businesses Research Group
  • SustainNET